Retailers run trade promotions to drive sales, boost customer engagement, and enhance brand visibility. These campaigns often include gift with purchase, cashback offers, or chances to win prizes, all designed to entice consumers and reward loyalty. However, the financial risk can be significant if more customers than expected redeem offers or win high-value prizes.

To mitigate this risk, trade promotion insurance provides a safeguard. This coverage protects retailers from unexpected costs if redemption rates or prize claims exceed projections. With insurance in place, retailers can confidently offer compelling promotions without worrying about financial exposure.

You are in good hands, we are part of a global specialist network that have insured 160,000+ Promotions, Events and Films.